Olivia Business Centre’s resident, Invest in Pomerania, has launched a new project dedicated to economic promotion of Pomeranian Voivodeship. Invest in Pomerania is a regional non-profit initiative, which helps foreign investors fulfil investment projects in Pomerania region. Since 2011, there have been as many as 77 investments of this type! Thanks to that, about 12 thousand new workplaces were created.
“Pomeranian Voivodeship – an ideal place for work, development and life”, this is the motto of the new promotion project of Invest in Pomerania initiative. The aim of information campaign conducted throughout several years under the slogan “Live more. Pomerania” is to attract new and keep potential workers in Pomerania region.
To communicate, “Live more. Pomerania” campaign will use primarily Internet website, which is a reliable source of information about working and living in Pomerania region, as well as social media. Profiles are to show the biggest assets of the region from residents’ perspective. What is more, organisers will prepare promotional materials, which will be distributed during selected job fairs in the voivodeship and beyond it.
– “Live more. Pomerania” project is just starting up, but already today we would like to invite you to visit our Facebook, Instagram and LinkedIn profiles. Creating Polish, English and Russian Internet website will take few more weeks. We want the website to present reliable information about the region in a complex way, answer all your questions, which may appear while making a decision whether to move here or not – said Wojciech Tyborowski, President of Invest in Pomerania (ARP S.A.). – The idea to create such a place in network appeared after discussions with many companies, which reported that their potential employees don’t know where they can search for information about the region. Very often they feel lost even upon arrival.
– Pomeranian Voivodeship is third most eagerly chosen region in Poland. That is why, more and more people, not only from our country, want to move here – commented Mieczysław Struk, the Marshal of the Pomeranian Voivodeship. – Moreover, Pomeranian Voivodeship has been recently achieving excellent economic results, which foster the decision to live in our region. Low unemployment rate of 5.9%, record number of 12 thousand job offers reported by Voivodeship Employment Office in August and record number of declared workplaces created by investors – confirm the right choice.
Economic development naturally involves an increasing demand for new employees from different industries and with different educational backgrounds. Employers more and more often decide to search for them outside Pomerania region.
Living, working and studying
For many years, Pomeranian Voivodeship has been winning in the rankings concerning the quality of life. According to research, as many as 73.7% of people are satisfied with living in the region, while as many as 86% of Tricity residents claim that their quality of life is high. These are the best results in Poland! Why? The residents indicate, above all, natural virtues of the voivodeship (eventually, not every region can boast, for example, 316 kilometres of coastline, 2901 lakes or 2000 kilometres of cycling tracks!), cultural events and festivals.
Over recent years, the region has become one of the strongest players in IT and modern business services market, what opens unique career paths for prospective employees. Thanks to numerous investments of such companies as Intel, Amazon, Lufthansa Systems, State Street and Swarovski, Tricity labour market is very absorptive – unemployment rate is lower than the national average.
Also 85% of students claim that their decision to study in Tricity was right. Pomeranian universities offer diversified and modern fields of study.
– Why “Live more. Pomerania”? Because here you live more. We experience it every day and we know that this motto touches on the core of value and energy of life in our region. We also invite residents and employers to share their experiences and co-create the project and promote our voivodeship – added Łukasz Żelewski, President of the Management Board in ARP S.A.
About “Live more. Pomerania”
The information campaign “Live more. Pomerania” is one of the elements of “Invest in Pomerania 2020” project, which is financed by EU funds as part of Regional Operational Programme for the Pomeranian Voivodeship for 2014-2020. The project is implemented by Invest in Pomerania initiative, which is coordinated by the Pomerania Development Agency and Self-Government of Pomeranian Voivodeship. As a result, throughout six years of activity, 79 investment projects have been implemented, which have contributed to creating 12 thousand workplaces. Invest in Pomerania supports investors in various fields – it provides detailed data about the region, helps establish contact with local authorities and organises study visits.
More information can be found on: http://livemorepomerania.com/