We would like to invite you to the seminar entitled: “Idea. Real Challenges, Intangible Values”, which will take place 22 March (Wednesday) in the Fahrenheit courtyard in the main building of the Gdańsk University of Technology, ul. Narutowicza 11/12 in Gdansk, at 10- 16.

During the seminar we will attempt to define the concept of intangible assets, which today is much broader than patents or copyrights. According to eminent figures in the world of economics and management practitioners, understanding this issue may be the key to an adequate assessment of the company’s condition, its resources and potential, and – most importantly – to its further development.

In the discussion on intangible assets in business, m.in will take the floor. Prof. Ph.D. Jerzy Hausner – initiator of the Open Eyes Economy and the concept of the
Company of Ideas
, and previously b. Deputy Prime Minister and former Deputy Prime Minister Member of the Monetary Policy Council, Bartłomiej Biga, PhD from the Cracow University of Economics, Prof. Ph.D. Piotr Dominiak, Vice-Rector of the Gdańsk University of Technology and Ph.D. Maciej Barczewski from the University of Gdansk. The scientific part will be moderated by Dorota Sobieniecka, director of the Gdańsk Business Club.

The part devoted to the practitioners’ perspective will be attended by, m.in. Zuzanna Skalska – trend analyst for design, innovation and business, Aneta Chybicka, PhD – psychologist, coach and director of the City Institute, Rafał Stepnowski – Vice-President of Boeing Digital Aviation, Maciej Grabski – President of Olivia Business Center, Jolanta Łykowska – CFO of Oceanic, Szczepan Kniter – President of Trefl, Marcin Pęksyk, PhD, specialist in the field of business valuation with particular emphasis on intangible assets. This part will be moderated by Ewa Sowińska, Vice-President of the National Council of Statutory Auditors and member of the Open Eyes Economy Programme Council.

Participation in the seminar is free of charge. Registration is available on the website.

The event is part of the preparations for the second edition of the international congress of the Economy of Values – Open Eyes Economy Summit 2017, which will take place on 14-15 November 2017 at ICE Kraków.

Seminar program

^{The organizers of this event are: the Foundation for Economy and Public Administration, the National Chamber of Statutory Auditors, MBA studies at the Faculty of Management and Economics of the Gdańsk University of Technology, the Gdańsk Business Club and the Cracow University of Economics.}

^{The conference was held under the patronage of Prof. Ph.D. Eng. Jacek Namieśnik, Rector of the Gdańsk University of Technology, and the honorary patronage is held by Jacek Krupa, Marshal of the Małopolska Region.}

^{Co-organisers: KIBR Education Centre, Responsible Business Forum, Institute of Internal Auditors IIA Poland, Eskadra.}

^{The organization of the event was supported by: CURVER, CRIST, DDS Poland, ESO Audit, Farm Frites, HK Finance, Jeppesen a Boeing Company, Olivia Business Centre, SEVENET.}